Last updated 21 October 2026 · About 15 minutes to readThe short answerSpeed affects conversion, but “real-time” in a vendor pitch usually bundles three different kinds of speed, and only two of them have solid public evidence behind them. Faster pages and faster decision calls measurably lift conversion. The claim that reacting to shopper behavior … Continue reading Real-Time Customer Engagement Platforms: What Speed Really Does to Conversions