One store. A different shelf for every shopper.
Independent guides and free calculators for teams putting AI personalization into e-commerce and marketing. Work out what it will cost, what it can return, and where it quietly goes wrong.
Same products, three shoppers
Pick a shopper and watch the shelf reorder.
Illustrative demo with made-up products. Real ranking models use far more signals.
Free tools for the numbers you actually need
Each one runs in the browser. Use them to sanity-check a vendor pitch or a budget line before the meeting.
Personalization ROI Calculator
Compare the revenue lift you might get against what the program costs.
AI Model Cost Comparator
See what different models cost for your workload, not the headline rate.
AI Customer Segmentation Engine
Group customers by behavior and see how the segments shape up.
A/B Test Significance Calculator
Check whether a winning variant is a real result or noise.
Customer Lifetime Value Predictor
Project what a customer is worth over time to guide spend.
Recommendation Engine Simulator
Try recommendation logic on a small catalog and see what it surfaces.
Prompt Token & Cost Calculator
Count tokens and price a prompt before it runs thousands of times.
Data Privacy Compliance Checker
Spot privacy gaps in a personalization setup before they become problems.
Churn Risk Score Estimator
Estimate which customers are drifting so retention effort lands well.
Feature Flag Rollout Planner
Plan a staged release of a personalization change with a way back.
New on the blog
Long-form pieces that check the claims behind the headlines.
Start from the topic you’re working on
How mature is your personalization?
Answer a short assessment to see where your setup stands and what to fix first.
Take the assessmentHow we pick and check sources
Vendor surveys, analyst reports and academic papers don’t carry the same weight. Our methodology page explains how we treat each, and how we handle numbers we can’t verify.
Read the methodology